2019 DODGE CHALLENGER 840-HP REVIEW & CHANGES – At first glimpse, the 840-hp Dodge Challenger SRT Demon doesn’t make a good deal of perception. It makes way more power than anyone could ever need their road car to have, most American’s can’t pay for it, and only a number of 1000 is ever going to be built. But Dodge says it didn’t develop the Demon to sell Demons. It built the Demon to promote regular Challengers. And evidently, that plan is functioning, despite the fact that Dodge nevertheless hasn’t really shipped a Demon to a single buyer.
Talking to the Detroit Information, Tim Kuniskis, FCA’s head of passenger cars, mentioned Challenger sales are up, and he credits the Demon. “We haven’t built the first one nevertheless, but folks have been speaking about this car because January,” he explained. “So the hype has been creating and promoting other Challengers. Our Challenger sales are by way of the roof. We’re owning an all-time report year to date.”
Granted, it’s only been the best year at any time by about 100 devices, but it’s nonetheless a history. By means of August of this year, the Challenger also has outsold the Chevrolet Camaro, something it hadn’t completed at this time last year. In the month of August, the Challenger also beat each the Mustang and the Camaro, offering 6,253 units to the Mustang’s 5,535 and the Camaro’s 5,017. From the appearance of it, what Kuniskis named a “trickle-down effect” is operating.
“It’s promoting SRTs and Scat Packs and regular Hellcats,” he mentioned. “We built the Demon to concrete the image of what the brand is in peoples’ minds. And this is whatever we want our mindset to be observed as.” What’s a lot more outstanding is the fact that the Challenger isn’t everywhere near as refreshing and new as either of its competitors: the Chevrolet Camaro and Ford Mustang. Ford last re-designed the Mustang in 2015 and provided it a recharge for 2018. Chevrolet, meanwhile, started out offering the new Camaro in 2016. But the Dodge Challenger? It hasn’t viewed a redesign since it was first unveiled in 2008. And the LC platform it’s built on actually used components from the 1999 Mercedes-Benz S-Class and the 2002 Mercedes E-Class. To consider it outdated will be an understatement. But we located out once we lately drove the Challenger’s cousin, the 2018 Chrysler 300, the LX/LC platform nevertheless believes remarkably new in spite of getting nearly of sufficient age to start puberty. So whilst a limited-edition, street-legal drag racer which costs at very least $85,000 may well not sound right on paper, it looks like promoting the Demon was really an amazing go forward Dodge’s part.